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Discussion Starter #1
ok so its not for the Pilot, but if this is the new bumped up quality of their advertising, I can't wait to see the one for the Pilot!!!

It's natural. Not computer enhanced at all. Took 606 takes.
Wow.
"Cog" - The New Accord Commercial

http://www.honda.co.uk/newcars/accord300k.html

The Daily Telegraph Reports on the Filming of "Cog"
Article



quote:
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Six hundred and six takes it took, and if they had been forced to do a 607th it is probable, if not downright certain, that one of the film crew would have snapped and gone mad.

On the first 605 occasions something small, usually infuriatingly minute, went just slightly awry and the whole delicate arrangement was wrecked. A drop too much oil there, or here maybe one ball-bearing too many giving a fraction too much impetus to the movement. Whirr, creak, crash, the entire, card-house of consequences was a write-off and they had to start again.

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klowry said:
ok so its not for the Pilot, but if this is the new bumped up quality of their advertising, I can't wait to see the one for the Pilot!!!

It's natural. Not computer enhanced at all. Took 606 takes.
Wow.
"Cog" - The New Accord Commercial

http://www.honda.co.uk/newcars/accord300k.html

The Daily Telegraph Reports on the Filming of "Cog"
Article


I couldn't access that first link, but the Daily Telegraph Report on filming "Cog" was fascinating. Can't wait to see it!

But I'm wondering about the 2-minute length for the American TV market. Looks like they'll have to produce shortened versions AND/OR air the full version very selectively--maybe debuting it on some high-rated show. Now, we'll see if Honda will put out another creative tour de force for the Pilot. But, "Cog" would be hard to top!
 

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keep trying the link, it took me a few times as well, but it finally worked.

Once you see it I would say you might change your opinion on the 2 minute thought. There is no question it will cost a lot to air the whole thing but if they do it is captivating, definately gets your attention. :)

Let me know what you think.
 

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Bigrob said:
You'll have to copy the link into your browser, for some reason the link is pointed to "http:\\commercial" instead of to the correct site:

http://www.honda.co.uk/newcars/accord300k.html

It is an amazing commercial. Very cool. My kids will love it.
OK, I was able to get to the commercial!!!! I think it's going to be considered a classic. In viewing the ad, the exacting and excruciating process involved in thinking up and filming this gem becomes painfully evident. I just can't imagine the relief--and joy-- the production crew felt when it all came together at the 606th take! :7:
 
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