I think this was already mentioned, but Kia isn't adding $5k over MSRP, they're setting the MSRP. The individual dealers are adding the mark-up because they can. Similarly, Chevy better be off your list, because the new Corvette is in huge demand and gets a premium over sticker. Again -- GM doesn't get the mark-up, the dealer sets it and collects it (again, because they can). And Honda...well, dealers have been known to add a "market adjustment" over MSRP to the Civic Type-R. It looks like Honda is off your list, too.We just won't agree on KIA. I find it morally and socially repugnant for KIA to be adding $5k over MSRP during this pandemic. There are hundreds of millions of people globally out of work, and KIA is worried about their profit margins? I will never shop them again because I have very strong feelings about our responsibilities as citizens. Some behaviors it is incumbent on us to change as responsible citizens. So I respect your opinion on the issue, but KIA is off my list permanently.
I tend to agree with you on Ford - I am just shocked at their pricing, and what you get for the money paid. The interiors look like something made by the EZ Bake oven version of modern car manufacturing lol. I do like the 3.5 EcoBoost though - that's a pretty nice engine.
Let me ask you this: If you were selling your car before buying a new one, would you not take an additional $5k for it if that's what the market offered? Or would you declare it a time of pandemic and insist on getting only what KBB says it's worth?