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and the Pilot is a big part of the gain...(but they say they are only planning 70k of them this year I assume the reporter got it wrong since the vin table shows over 90k built from Apr-02 to Apr-03)

http://money.excite.com/jsp/nw/nwdt_rt.jsp?section=news&cat=INDUSTRY&feed=reu&news_id=reu-n02257681&date=20030702

Wednesday July 2, 5:21 PM EDT

By Justin Hyde

DETROIT, July 2 (Reuters) - While many automakers have struggled for sales this year, Honda Motor Co. Ltd. (7267) has quietly vacuumed up more U.S. market share than any other competitor in the first half of 2003.

Honda has gained despite offering smaller average incentives than Detroit's Big Three and Japan's Toyota Motor Corp. (7203) and Nissan Motor Co. Ltd. (7201). And it shows how one or two well-timed hits can boost an automaker's fortunes.

Through June, Honda had grown its U.S. market share by 1.1 percentage points to 8.1 percent, despite a weak showing by its Acura luxury unit, which has seen sales fall 5 percent. Analysts typically say just one-tenth of a market share point can mean tens of millions of dollars in additional profits.



Almost all of Honda's increase has come from two new sport utility vehicles. The Honda Element, a small SUV that Honda targeted at younger buyers, has sold nearly 35,000 copies so far this year, with little effect on sales of Honda's other small SUV, the CR-V.

But the biggest push has come from the Honda Pilot, an eight-passenger SUV that's been a smash hit with 51,183 sold through June. The $33,000 Pilot has been in tight supply since it was launched late last year; Honda dealers have about a seven to 10 days' supply, versus a typical inventory of 60 days' supply.

Honda spokesman Andy Boyd said the automaker has boosted production plans for both models and is aiming to build 70,000 Elements and 70,000 Pilots annually.

"When we launched the Pilot, we said we had 90,000 customers a year that were defecting because we didn't sell a larger SUV," Boyd said. "The Element is bringing in new buyers, and about 50 percent of Element owners are all new to Honda."

CROSSING OVER

Unlike most Detroit SUV models that are based on truck underpinnings, the Pilot and the Element are built off car frames. That makes the ride and handling of these so-called "crossover" vehicles more car-like, a trait that many buyers seem to prefer.

U.S. sales of vehicles such as the Pilot and the Toyota Highlander are up 36 percent this year, far more than any other segment. Merrill Lynch analyst John Casesa said that such crossovers are soaking up customers who might otherwise buy minivans or small traditional sport utility vehicles.

"That is a hot, hot market," he said. "That market is 56 percent Japanese (automakers), and that's one of the reasons mathematically the Japanese are gaining share this year."

While the Pilot has some foreign competitors, it has benefited in part from a lack of direct competition from Detroit's Big Three. The most comparable models are GM's Buick Rendezvous and Pontiac Aztek SUVs; through June, the Pilot had outsold both of them combined.

GM also happens to be the automaker who's suffered the steepest market share decline in the first half of 2002, losing 0.9 percentage points. While GM's truck lineup has performed strongly, its car lineup has not. It will launch a new Cadillac crossover later this year, with a Chevrolet model coming next year.

Honda's success in the United States -- the world's largest auto market -- has come as the company has struggled in Japan. Sales in the home country are down 20 percent this year due to a dearth of new models.

But analysts estimate Honda has earned 70 percent of its profits from North America over the past two years. Thanks to plant expansion, Honda will probably have more production capacity at its North American plants in Ohio, Alabama and Ontario, Canada, than in Japan by 2004, Merrill's Casesa said
 

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Love it! There are lots of smart people in the US! My faith is renewed. I was afraid people were falling for the 0% interest and all that BS that gets you squared away behind the wheel of fast depreciating domestic PILE.
 

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According to the Figures released by Honda on July 1, 2003, 103,235 2003 Pilots have been sold up to June 30, 2003.
 

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SteveLuman said:
According to the Figures released by Honda on July 1, 2003, 103,235 2003 Pilots have been sold up to June 30, 2003.
That's unreal.. Now Honda just has to improve there future year Pilots by logging onto this board, they will make a superior Pilot just by listening to us!!

Always a Honda!!
 

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Wow. 100k units. That's really strong. I hope the aftermarket is paying attention.
 

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Like It!

Lets see...

We passed on a Chevy (GM) unit because of service and what things we could find on the net about reliability etc.

Then we bought a Pilot because they treated us great (thanks Dan & Dillip) and the Pilot ranked better and looked great.

Seems to me folks in the US (North America) are just very smart. Maybe GM and the others should just wake up and listen to the buyers. No more cars that look like boxes etc.

Okay I have vented...and in the end it seems a waste but there it is.

*quick Don push send before you ramble* (too late)

Don:3:
 

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gopilot said:


That's unreal.. Now Honda just has to improve there future year Pilots by logging onto this board, they will make a superior Pilot just by listening to us!!

Always a Honda!!
Lets see; Honda is growing market share while holding prices at above average margins, providing industry leading profits;, AND some people here want to tell them how to improve.

Persoanlly I don't feel qualified to tell Honda anything, but would love to see my (ex)employer follow even a portion of the Honda strategy! :2: :2:
 

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N_Jay said:



Persoanlly I don't feel qualified to tell Honda anything, but would love to see my (ex)employer follow even a portion of the Honda strategy! :2: :2:
difference is they innovate and lose market share...honda follows and gains market share;) :rolleyes:
 

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ramirami said:


difference is they innovate and lose market share...honda follows and gains market share;) :rolleyes:
I think the difference in startegy has nothing to do with inovation vs. following. It is much more fundemental.

I say that Inovation is not the answer nor the cause.
 

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N_Jay said:


I say that Inovation is not the answer nor the cause.
the new mantra is ofcourse -- "off shore development" in "low ost regions (LCR)"...yes where I work they have a acronym for ot already :(
 

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N_Jay said:


Lets see; Honda is growing market share while holding prices at above average margins, providing industry leading profits;, AND some people here want to tell them how to improve.

Persoanlly I don't feel qualified to tell Honda anything, but would love to see my (ex)employer follow even a portion of the Honda strategy! :2: :2:
You sure like to argue dude.. I am not qualified but would sure like to see some changes in the new models. Honda does listen to there customers thats why the Pilot finally came to be.
 

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gopilot said:


You sure like to argue dude.. I am not qualified but would sure like to see some changes in the new models. Honda does listen to there customers thats why the Pilot finally came to be.
Argue, no! Debate, YES!!!:2:

Arguments are built on beliefs, debates must be built on logic.

We all believe we know better, but the logical argument, built on the historical evidence, is that Honda is doing many more things right than wrong.
 

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N_Jay said:


Argue, no! Debate, YES!!!:2:

Arguments are built on beliefs, debates must be built on logic.

We all believe we know better, but the logical argument, built on the historical evidence, is that Honda is doing many more things right than wrong.
That knowledge, and $2.25 will get you a cup of coffee at Starbucks. Some people just rub some people the wrong way. Argue, debate, who the heck cares when the tone of posts come off as condescending or confrontational? I like to debate as well as the next guy, but N_Jay, I read a lot of your posts as having a condescending or confrontational tone.

And yes, Honda may be doing many more things right than wrong, but the only way they'll continue to beat the competition is to listen to the customer.
 

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jay said:


That knowledge, and $2.25 will get you a cup of coffee at Starbucks. Some people just rub some people the wrong way. Argue, debate, who the heck cares when the tone of posts come off as condescending or confrontational? I like to debate as well as the next guy, but N_Jay, I read a lot of your posts as having a condescending or confrontational tone.

And yes, Honda may be doing many more things right than wrong, but the only way they'll continue to beat the competition is to listen to the customer.
Sorry about the TONE of my posts. Tone is difficult in the text of a BBS.
Confrontational; Definetly, especially when making a point counter to another on the board. :4:
Condenscending: Maybe too often, but I try to keep it under control.
Remjember, the tone interpreted from text may be 2/3 the writer, but is still 1/3 the reader.

Back on the topic: Many a strong company has been sent astray by "Listening to the Customer"!
A good text on this is "The Innovator's Dilemma".
 

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jay said:


That knowledge, and $2.25 will get you a cup of coffee at Starbucks. Some people just rub some people the wrong way. Argue, debate, who the heck cares when the tone of posts come off as condescending or confrontational? I like to debate as well as the next guy, but N_Jay, I read a lot of your posts as having a condescending or confrontational tone.

And yes, Honda may be doing many more things right than wrong, but the only way they'll continue to beat the competition is to listen to the customer.
Amen
 

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gopilot said:
In the immortal words of Steve Martin " Welll EXCUSSSSSSSSSSSE MEEEEEEEEEEEEEEEEE! :2: :2: :2:
 

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kemosabe said:


In the immortal picture of Steve Martin... :D
Hmmm, was thinking of a younger and more expressive Steve Martin!
 
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