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Check out the December 2002 issue of Bicycling. There is a double page print ad (pgs. 2-3) for the Honda Pilot showing a silver Pilot on a mountain side with 4 mountain goats. The print ad reads:

Our surefooted 4-wheel drive system and a 4-wheel independent suspension allow it to stick to the road, even when there isn't one. The new Pilot- Honda.

Looks like Honda is also trying to reach a different group (sport minded) with its Pilot, in addition to families with kids. The same issue has a double page ad for the Nissan Xterra (coincidentally, silver in colour, as well).
 

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Yep, seen that AD. Like it :)

Ewww....the Xterra has an aggressive look, but it's not really in direct competition with the Pilot. Maybe towards a RAV-4 or Ford Escape.

I test drove one and it jiggles you around like a Jeep Wrangler!
 
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