Adding any individual option to the Pilot is a departure from Honda. Honda sells its vehicles by trim line with the features included in that trim. The absolute exception is the option of Navigation or RES to the EX-L trim. Its just the way Honda markets and sells their vehicles. Toyota likes adding individual options to their vehicles in an ala carte style, so finding the perfectly optioned Toyota can be a trying experience.
If you are adamant about not buying any trim higher than an EX-L with wanting Captain's Chairs, then be prepared to go visit your Toyota dealer. I'm not expecting to hear anything different in the next couple of days with regard to vehicle content.
I'm fully aware of honda's long running "no options" sales strategy and have hated it for over a decade. I can understand how it can be difficult to find the exact toyota you are looking for if you live in a small town or something, but in a major city it isn't a problem. And if it is, you can just order a car and get it in a reasonable amount of time. Getting a honda the way you want is impossible because you have to go up to the next trim level at what is usually a very large expense and get stuck with a lot of options you may not want.
With something as fundamental as how many people the vehicle seats, I expected honda to offer a a separate package like they do with navigation. It might get some other things thrown in with it, but depending on the cost I could probably live with that. What I can't do is stomach what is probably going to be a $10k difference between the EX-L trim and the Elite trim. However, like I mentioned before, I believe that honda is going to limit captains chairs to the elite model only based on the information that has been released thus far, so I am indeed gearing up to get a highlander if we find out that my initial assumption is correct.
Kind of a bummer though because I'm betting the new honda will get better gas mileage and the EX-L includes remote start which is also a must have for my wife and toyota's system is notoriously bad so I'll have to go aftermarket for that which I don't like doing. I know already that having a keyless ignition and having two fobs (one from toyota one for remote start) is going to annoy me. My wife and I also really liked the blue color the car debuted in, but I'm wondering if that is going to be available. Very weird to debut a car in a color that you can't buy it in, but the website shows the steel sapphire metallic as being green not blue. Perhaps that is just a coding error.