Consumer Reports offers a service for $12 where they give you the wholesale price of the car, which includes any dealer incentive or dealer holdback. The concept is for consumers to negotiate up from the wholesale price as a starting point rather than negotiating down from the MSRP. For example, I purchased the Pilot EX Leather/Navigation. The Consumer Reports Wholesale price was $28,738. Now you must determine what is a reasonable profit for the dealer. For most cars, 4 - 8 percent over Consumer Reports Wholesale price is reasonable. I added 5%. Adding the wholesale price of $28,738 plus $1,438 for the dealer profit. I went shopping for my Pilot expecting to pay about $30,176. I ended up paying $30,210, which included wheel locks, cargo tray, rear splash guards, and all season floor mats. If you're about to buy a Pilot, I would highly recommend using this method. Page below shows the Consumer Report Wholesale Price for all models.
41.4 KB Views: 405