Honda Pilot - Honda Pilot Forums - View Single Post - SoCal Honda Dealers with and without markup over MSRP

chrisw42 · 06-15-2002, 10:54 AM

When I bought my Pilot on June 2 (Sunday), the following dealers quoted re MSRP:

1. Riverside Honda - I bought from them. No markup on MSRP, but several forced options (cargo mat, running bds, and roof rack crossbars). Also, they insisted I finance thru them for slightly(.25%) higher rate than my credit union. However, when I also bought the extended care and Lo-Jack they gave me 5.9 APR for five years. Bought those two options for good price.

2. Spreen Honda (Loma Linda off I-10) I bought my 99 CR-V new from them for price below MSRP in JUne of 99. However, over the phone they quoted a mark-up of $2500 over MSRP and some forced options. Even when I talked with the sales mgr and told him this would be the second SUV I bought from them, he still would not budge on price. His loss...

3. Moreno Valley Honda - Over the phone the sales person would not tell me if they were marking them up. Said come on over (one hour drive for me) and "they would do their best" on price.

4. Norm Reeves Honda (Temecula) I-15 just S of intersection with I-215 and I-15. Would have bought from them as they were same as Riverside re MSRP and forced options. However when I went there on Sunday 6/2 to look at the ones they had in stock, they were adamant that they could not show me the Pilots until Monday, the official launch day. They do have lots of EX and EX-L (esp in Silver, White, and Black) on their allocation for the next few months. However, not sure how many are now already spoken for. Their ad in todays (6/15) Inland Press Enterprise for the Pilot states: "No markup over MSRP"; but expect forced options and they have no Redrock Pearl except the demo (which is the color I wanted and bought from Riverside).

One thing I did not realize is that forced option prices may be fiction and much higher than "official price" making the "no markup over MSRP" a fiction if they are charging substancially more than list for the forced options. Suggest reading the posts on that and check out Honda.com site for suggested Pilot option prices before shopping. I think I paid a few hundred more than retail for my options as I did not realize that.

Botom line - great vehicle and all that I expected from Honda. No regrets.

06-15-2002, 10:54 AM	#1 (permalink)
chrisw42 Junior Member Join Date: Jun 2002 Location: Southern California Posts: 17	SoCal Honda Dealers with and without markup over MSRP When I bought my Pilot on June 2 (Sunday), the following dealers quoted re MSRP: 1. Riverside Honda - I bought from them. No markup on MSRP, but several forced options (cargo mat, running bds, and roof rack crossbars). Also, they insisted I finance thru them for slightly(.25%) higher rate than my credit union. However, when I also bought the extended care and Lo-Jack they gave me 5.9 APR for five years. Bought those two options for good price. 2. Spreen Honda (Loma Linda off I-10) I bought my 99 CR-V new from them for price below MSRP in JUne of 99. However, over the phone they quoted a mark-up of $2500 over MSRP and some forced options. Even when I talked with the sales mgr and told him this would be the second SUV I bought from them, he still would not budge on price. His loss... 3. Moreno Valley Honda - Over the phone the sales person would not tell me if they were marking them up. Said come on over (one hour drive for me) and "they would do their best" on price. 4. Norm Reeves Honda (Temecula) I-15 just S of intersection with I-215 and I-15. Would have bought from them as they were same as Riverside re MSRP and forced options. However when I went there on Sunday 6/2 to look at the ones they had in stock, they were adamant that they could not show me the Pilots until Monday, the official launch day. They do have lots of EX and EX-L (esp in Silver, White, and Black) on their allocation for the next few months. However, not sure how many are now already spoken for. Their ad in todays (6/15) Inland Press Enterprise for the Pilot states: "No markup over MSRP"; but expect forced options and they have no Redrock Pearl except the demo (which is the color I wanted and bought from Riverside). One thing I did not realize is that forced option prices may be fiction and much higher than "official price" making the "no markup over MSRP" a fiction if they are charging substancially more than list for the forced options. Suggest reading the posts on that and check out Honda.com site for suggested Pilot option prices before shopping. I think I paid a few hundred more than retail for my options as I did not realize that. Botom line - great vehicle and all that I expected from Honda. No regrets.