Hey colorider, thanks for the link. I finally got around to reading it this evening. I think there was another post of the same thread and I meant to read it then, but completely forgot about it until now.
Reading those pages brought back my memories of having worked as a stock broker before I went back to school. Couldn't help it but think just how similar, fundamentally, some of the tactics and the attitudes employeed by the car salespeople and those used by the brokers were; particularly, creating the illusion of sense of urgency, always calculating how much "ticks" (the one eighths) we needed to pad the stock prices for enough commissions and how the car salespeople stereotyped certain ethnic groups. But, we used to do the same with different professions though, such as lawyers, doctors (and even further subcategorizing between specialists with this profession), dentists and etc, but not with ethnic groups. We never cold called accountants, or even invited them to any of the investment seminars, heavens no. And this was when all the while I was working at one of the bigger brokerage houses in Canada, not at some backroom boiler room pushing penny stocks.
I just about fell out of my chair laughing when the writer mentioned an "Up" who was looking to buy a minivan all in cash. I'm sure that, judging by the writer's description and his name, he was Korean! It was too funny for me.
The article did provide glimpses of the "behind the scenes" at work at a dealership and I really liked that. I'll be sure to check the link out again if we end up buying another vehicle. Most of all though, I'll be sure to use the internet more effectively next time we do. It seems the salespeople fear it the most by far.
|