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Old 07-30-2010, 11:53 AM   #113 (permalink)
jl_ss
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Join Date: Mar 2005
Location: MA
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Originally Posted by XTC View Post
This is the part that I don't get. The dealer wanted not a penny less $37,600 (OTD everything-but taxes)----- cash price. He basically told me to take a hike on anything less. The Tourings that were coming in were selling instantly if not sooner. So it really surprises me that dealerships in other parts of the country are having such a tough time moving the Pilots that they are willing to make so little on them...
There are a number of variables that go into demand: number of dealers in the area (in MA, there are a numer of dealers in a relatively small area including MA, RI, NH), number of competition's dealers in the area (choices), number of Pilots allotted to the dealer. Some of the larger dealers sell quantity so they can make less profit. Sometimes dealers need to make quota for bonuses or to keep their allottment at a certain level.

It really comes down to whatever the lowest price you can get for the demand in your area. I wouldn't feel upset about having to pay more because demand is higher in your area. Everyone in your area is paying the same in that case.

I can send out an email seeking best price from about 10 Honda different dealers within a 60 mile radius from my house. Not to mention the Toyota and Nissan dealers. That level of competiton gets a pretty low price quickly as the dealers compete via email with each other. I also use the tactic of saying that I would like a Pilot but if Toyota gives me a better deal, then they get my business.
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