I bought th Toshiba HD-A30 around Thanksgiving as well as a PS3 to play Blu-ray. My prediction before purchasing was that Blu-ray would win based on my trips to CES and Sony's marketing prowess.
I completely agree with OB3 in regards to the Toshiba's performance which is why I decided to buy another one for my bedroom from VANN's for $110.00 shipped. I have a library of both formats already so I may as well get a player that can play HD-DVDs and upscales too.